I just adore Free People. Their girlie hippie fashions have a retro vibe, yet are entirely fashion forward. The sister brand of Urban Outfitters, which at one time could only be found in department stores, now has over 40 stores across the country.
This Saturday, February 11, in what I find to be a super savvy marketing move, the boho boutique is inviting customers to join them for an afternoon shopping and crafting. From noon to 3pm guests will be able to make something special for their Valentine, and pick up the perfect outfit for their date at the same time. That’s quite an attractive offer for craft-loving gals like me!
Each store will be hosting one of four different DIY events. In addition some stores will be featuring live music, refreshments, food, or special raffles. You can see what will be going on at your closest Free People boutique at www.freepeople.com/valentines-day-handmade-love.
I was happy to learn that the Free People at NorthPark in Dallas will be making these adorable embroidered cards. They’ll also be offering food and beverages for thirsty shoppers.
If you stop by, don’t forget to tweet pics using the hash tag #FPHandMadeLove. I can’t wait to see the creativity that comes out of this event!